Another Strava user in Lake Park, Internet crisis created and solved by AT&T

Zach Wolz at the Tropical Triathlon in Lake Worth (provided)

I am fascinated by the geekiness of cyclists and how data-obsessed the serious ones can be.

Enter Strava, a fitness app that is changing how cyclists ride. It allows cyclists to track their rides and compare their segments with earlier rides or against other cyclists.

"I heard about it through some friends who were using it, and saw some ads for it on TV," says Zach Wolz of the OYM Performance Bicycle Shop in Lake Park.